Photoshop is awesome when you have a great tagline for an advertisement in mind but no means to make a photoshoot happen!

I created this photoshop composite advertising the Ford Expedition. I drove one for a day on a recent photo excursion in Grand Teton National Park. I’m a car guy so I was surprised on how well it drove!

When we stopped to use the restroom, I was just walking around and admiring the car! I decided to take out my camera and tripod and get an awesome shot of this expedition! It was in a natural environment and I thought it looked great.

I knew I wanted to create an ad for the Expedition when I had the challenge to create a photoshop composite, so I decided to theme it around the winter months. I love remote mountain scenes, and when you put a skier or snowboarder in it, it makes it even more amazing! I had the story!

After finding the images I wanted, I brought them all together in photoshop where I blended the Expedition into this mountain scene and adjusted the coloring. To add that final touch, I put the snowboarder on the mountain and used the spot healing brush to clear the rocks out of his path (this is realistic, right?).

With the photo done, I then brought it into Illustrator where I added the text following Ford’s current advertising creative direction and dropped in that witty tagline that completes the story told by this composite!